EPC (Earnings per Click) is an element of Adwords that is used to measure the effectiveness your ads in turning a click into a profit. It is also known as CPC (Cost per Click). This is one of the major factors that will determine if your ads are placed on a highly targeted content. If you want to make money using Adwords, you must learn how to improve your site’s EPC.
You must start by picking only high paying keywords. Remember that your marketing costs should be kept to the minimum in proportion to the sale you make from the clicked ads. They should always be placed on a highly targeted content network. If you want your ad to compete for your target market, you must set your ad at keyword level or placement level CPCs.
An easier method is by placing your ad to group level CPC. This way, the Adwords system makes an automatic application of maximum CPC to all keywords on the group you have chosen.
Popularity: 1% [?]
Related posts:
Comments on this entry are closed.