With all the money and effort that you are going to put into starting your new business venture, you owe it to yourself to be very careful when selecting your new business name. Having a catchy name is just the beginning: it has to be memorable and provide a description of what your business does so that the general public can “get” it in just a few seconds.
The good news is that it’s never been easier with the help of the Internet to get help with brainstorming a large set of names quickly. Most people are familiar with free random name generators and how good they are for coming up with new product names or brand names. Initially, aim to build a list of at least 100 catchy business names to mull over for a few days. Remember that you can recombine strong words, and stick with concrete nouns and adjectives rather than abstractions, generally speaking.
As you narrow down your choices be sure to solicit the opinions of smart and witty friends and relatives. After all there is no “best” name, because your aim is to make an impression on the widest range of people who by definition will all be struck differently by a given brand name. You’ll get a sense of what might work and what definitely doesn’t by asking others, and you’d like opinions derived from the largest sample size that you can find: the more people the better.
Another criteria for name selection that no new business owner can ignore nowadays is: can you buy your new business name as a domain? Certainly the dot-com would be preferred. Chances are, especially if some of your shortlist of names are brief or include common terms, that they will not be available as URLs. Try adding the name of your city or town after names that you’re seriously considering. Though longer, these names might be even friendlier to search engines because people often include the name of their city in searches that they do for a given product or service.
Don’t take the selection of your new brand lightly. You’ll most likely only get one chance to choose the name, as changing it down the road will be prohibitively expensive. But make it fun: probably the best hook that you can hope for with the new business name is one that grabs people’s attention in an instant.
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