An insurance agency provides their clients with many financial services related to the field of insurance. The agency can be a ‘captive agent’ working exclusively for a single insurance company or be an ‘independent agent’ representative of many companies. The services the agency provides range from selling insurance products to offering financial services of all descriptions. Introducing new products and helping with claims are also part of the services they offer. The insurance agencies are very active in the promotion of insurance and the electronic media have helped them to a great degree to be more accessible to their client base. Financial planning and advice is also areas where insurance agencies have become increasingly active. What the insurance agency does is to interact with the client base on a one to one basis and help them with all their insurance requirements from insurance quotes to settling claims. Insurance agencies set up meetings with prospective clients and help them with all their needs and act as the representative for the main insurance carrier. This is a more efficient way of dealing with insurance issues and gives the insurance company a very big client base and the clients a very good service with individual care.
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